引領粵港澳大灣區高端母嬰護理產業發展

（2021年12月29日，香港）新世界集團旗下醫療健康業務Humansa宣佈日前與貝康國際旗下的SAINT BELLA簽定戰略合作協議，銳意引領粵港澳大灣區母嬰護理產業發展，創新坐月護理服務理念。

SAINT BELLA is the fastest-growing, high-end maternal and newborn care brand in the industry. The company partners with world’s leading hotel brands to provide a full range of in-patient accommodation services for new parents, including pioneering oneon-one nursing care, specialised menus for postnatal care and personal concierge services. In the first phase of the partnership, four premium postnatal care suites will open in Hong Kong and the Mainland in first quarter of 2022. The first service point will be launched in K11 ARTUS located at Victoria Dockside in Hong Kong, which will become one of the key projects of Humansa’s personalised one-stop medical and mental health services.

Mr Don So, Chief Executive Officer of Humansa said, “As consumers become more focused on the quality of their lives, traditional or legacy health services are no longer able to meet the needs of the new generation of families. We are very pleased to join hands with SAINT BELLA, a market leading brand, to create exciting, innovative new products and services in the maternal and newborn care market. We will achieve this by leveraging Humansa’s business network and capabilities to address the needs of these kinds of high-quality services in the Greater Bay Area. Taking its first step in Hong Kong, Humansa will drive our vision to innovate the entire concept of postnatal care, provide outstanding services for mothers and their newborn babies and become a trusted partner for new parents at these vital moments in their new family lives.”

The expansion of SAINT BELLA in the GBA will focus on providing confinement accommodation services. These will include daily care services, postnatal slimming, specialised nutrition menu and introduction of innovative maternal brands. Mr Danny Xiang, Founder and Chief Executive Officer, SAINT BELLA of PrimeCare, said, “SAINT BELLA and Humansa share the same vision – the integration, trend & market development of medical & healthcare in the Greater Bay Area. As a part of it, maternal and newborn care industries will be closely integrated. We are confident that through our strategic partnership with Humansa, customers will be received best experience through our diversified services across regions. Using the Greater Bay Area as an entry point, we will bring the concept of innovative maternal and newborn care, as well as a mature operation model to more regions. We commit to enhance the overall service level of this industry for the betterment in the lives of young families in China.”

Humansa與SAINT BELLA將公佈更多內容，並在2022年第一季正式啟動服務。

Humansa首個服務點將入駐香港Victoria Dockside的K11 ARTUS。 (註: 相片為預想圖僅供參考)

關於 Humansa

新世界集團（香港股票代號：00017）旗下的優質醫療健康業務Humansa旨在建立行內的黃金標準。Humansa由「Human（人類）」與「Answer（回應）」二個英文字詞結合而成，當中已蘊含著「以人為本」的使命。我們旨在提供360度個人化的一站式醫療保健服務，使醫療保健成為生活中不可或缺的一部分。另外，我們將身心靈健康放在首位，致力引入革命性的醫療保健概念，並匯聚不同的醫療保健界專家，以及熱愛生命的志同道合人士。

為引入這種市場首創的醫療保健模式，我們計劃於2022年上半年，將會有一系列的綜合專業健康保健中心陸續開幕。

關於SAINT BELLA

SAINT BELLA Maternity and Child Care Center (SAINT BELLA), a luxury postpartum confinement care brand, founded in 2017, aims to explore new lifestyle of moms and babies. As the first maternal & child care center in China featuring art therapy, we have the advantage of experienced postpartum care team from Taiwan and ISO9001 maternal & child care certification system. Based on the concept of attachment parenting coined by Dr. William Sears, SAINT BELLA provides 24-hour one-to-one nursing service.

SAINT BELLA’s mission is to redefine the concept of postpartum confinement by creating extraordinary environment with innovative high-end service and luxury experience. Its parent company PrimeCare International has completed several rounds of financing, and its shareholders include leading companies and investment institutions such as Tencent Investment, Gaorong Capital, Sun Hung Kai & Co. Limited (Hong Kong stock code: 00086).